From a specialty low-carb brand to a nationally accessible FMCG company
MANILA, PHILIPPINES — Chapes is setting its sights on nationwide expansion as the company strengthens its transition into the fast-moving consumer goods (FMCG) market, with a long-term vision of making its low-carb and keto-friendly products accessible to Filipino consumers across the country.
Under its 2027–2030 growth vision, Chapes aims to establish a wider national footprint through supermarkets, groceries, convenience stores, retail chains, distributors, and its growing network of Low Carb Corner partners.
From Specialty Desserts to FMCG
Chapes began in 2020 with a focus on providing low-carb and keto-friendly desserts to Filipino consumers.
As consumer demand and distribution opportunities evolved, the company began expanding beyond its original business model and developing products designed for wider retail distribution.
Products such as Chapes KetoBites are increasingly becoming part of this strategy—allowing the brand to reach consumers beyond dedicated Chapes locations and into everyday retail environments.
The company’s recent expansion of KetoBites into 20 Shell Select locations in Cebu, including 14 newly added stores, is one example of Chapes’ continuing push toward greater retail accessibility.
The President’s Vision: Nationwide Accessibility
The long-term direction of Chapes is centered on a straightforward objective: «To become one of the Philippines’ leading and most accessible low-carb and keto-friendly food brands, with nationwide availability between 2027 and 2030.»
Rather than requiring customers to specifically visit a Chapes store, the company’s vision is for consumers to eventually find Chapes products conveniently in supermarkets, groceries, convenience stores, and partner establishments across the Philippines.
“Our vision is to bring healthier choices closer to every Filipino. As Chapes moves into FMCG, we want our products to become increasingly accessible—from major cities to growing communities throughout the country.”
— Office of the President, Chapes
Building a Responsible National Brand
As Chapes expands, the company recognizes that nationwide growth must be supported by strong business fundamentals.
Chapes will continue to place importance on product quality, regulatory compliance, responsible expansion, consumer trust, innovation, and sustainable relationships with retailers and business partners.
The company also intends to continuously strengthen its manufacturing and distribution capabilities as its retail network grows.
The Road to 2030
The transition into FMCG represents the next chapter of Chapes.
Through wider retail distribution, new product development, strategic partnerships, and the expansion of Low Carb Corner, Chapes intends to progressively build its presence across Luzon, Visayas, and Mindanao.
The goal is bigger than opening more locations.
It is to make healthier, low-carb choices part of everyday Filipino retail.
Bringing Healthy Choices to Your Home.
